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Why won't my employees engage for the good of the company?

This perhaps?

As companies have delayered, restructured, and downsized, employees who were already feeling distanced and detached have become more disillusioned and even cynical. Too often, layoffs have been the aftermath of grand corporate visions that promised personal opportunities. Companies tout the "partnerships" they have with their organization's members, then shower them with pink slips. It's not surprising that employees are unlikely to commit to new goals or values until they're convinced that the future holds new opportunities for them. 

Changing the Role of Top Management: Beyond Strategy to Purpose, Harvard Business Review, November-December 1994, Christopher A. Bartlett, Sumantra Ghoshal (emphasis added)

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